Google testing zero-results SERPs

On the 14th of March Google started a week-long experiment of removing the organic results for the searches that can be answered definitively. Instead, a "Show all results" button was added. Many sources read it as an important signal of what Google intents to do in the future. 

Tags: 2018, Updates

Google confirmed a core algorithm update to Brackets

The update took place on the 7th of March, however the first spike connected to it was visible already on the 4th of March. The second spike was seen on the 8th of March and continued for almost 2 weeks. 

Lear more here.

Tags: 2018, Updates

SEO Audit category in Lighthouse Chrome extension

With the new SEO Audit category, webmasters and developers can now run a basic SEO health-check for their pages and find out more about the pages' performance.

To learn more go here.

Tags: 2018, Google, Updates

SEO updates: Changes in snippet length

We've noted that Google decided to change the maximum length of the snippet used to summarise the content of webpages (also known as meta description). The snippets are now said to be up to 230 characters long, which is a significant change from the 160 previously allowed. 

Here you can read the original statement from Google:

"We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”

It is important to stress, that site owners are advised not to change their meta description at the moment. As Danny Sullivan from Google said:

"don’t go expanding your meta description tags. It’s more a dynamic process.”

It means that Google will automatically increase the length of the snippet only in cases when it will make the user's search experience significantly better.

As for today, we are not taking any significant steps in this direction, as we are still waiting for some more detailed information on that matter from Google. 

Tags: SEO, Updates

Chrome HTTPS Warnings

With the release of new Chrome 62, Google starts warning users visiting unsecured forms. Even though the update might not seem substantial, it can have a big impact on some websites' traffic. Simply put, it's yet another step that Google took to push websites owners towards HTTPS.

Tags: 2017, Google, Updates

Unconfirmed update

After a relatively calm time, the algorithm trackers noted a rising flux between the 25th and 27th of September, with a peak temperature on the 27th of September. 

There was no official confirmation of an update.


Go here to read more. 

Tags: 2017, Google, Updates

Google Jobs launch

From now on Google will start showing job listings previews from all the major job search sites like LinkedIn, CareerBuilder and Glassdoor, when queries with clear job-searching intent will be detected. 


Learn more here.

Tags: 2016, Google, Updates

MozCast tracked a big, multi-day spike

MozCast along with some other tools was able to track a big, multi-day spike that started on May 17th 2017. Prior the date a long period of high algorithmic flux was noticed, that may not have settled down for months.

Go here to learn more.

Tags: 2017, Google, Updates

Unconfirmed "Fred"

Google did a large update with deep impact on SEO. We have seen big changes in the page rankings all over our clients sites. 

New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world
Source: Search engine land

Status: Supported by SiteAttention SEO plug-in

Tags: 2017, Google, Updates

Phantom Major Update

Major changes in Algorithms over a week. We have seen drops from no. 1 - 27 on Google.

February 7th Google Algorithm Update Was Big
 Source: Search engine roundtable

Status: Supported by SiteAttention SEO plug-in

Tags: 2017, Google, Updates