Following the recent Google announcement about the changes in acceptable meta description length, we decided to make small changes to our plugin. As Google did not specify the new acceptable maximum length of the SERP snippets, our tool will supports the newest meta description length recommendations that most of the leading SEO companies on the market agree on.
The new specifications we use in our tool are as follows:
- the maximum length of 65 characters including space is unchanged,
- since the interval between 40-65 characters is said to be the most optimal for meta title, our tool will now show that the content is optimized when the number of characters stays within 40-65.
- the new optimal length for meta description should fit between 260-300 characters