Why link ranking is not the most important anymore....
Many of our customers seem to focus on link ranking which in the old days were all that mattered. Today it is much more valuable to rank for keywords that has a relevance for your business.
Why is that?
First of all, you want to drive relevant traffic to your website because optimizing for non-relevant keywords will only give you more abandoned visitors and abandoned visitors will actually hurt your SEO-score. Search engines are monitoring keywords and if the abandoned rate is high for a certain keyword on your page, the search engine will stop showing your pages.
Why not focus on click-through instead?
Good meta descriptions could help you get more relevant visitors. Focus on writing meta descriptions that invites the "searcher" to visit your site and get the relevant information.
Microsoft has proven that informing/descriptive URLs perform better than generic ones – 25% better. Are you maybe losing 25% of click-throughs?
Google is changing quite a bit on algorithms...
What worked yesterday, may not work today so in the SEO-world it is just as important not to do what you always have done. Google is changing their algorithms these days quite often.
SiteAttention is your websites best friend. Our software continues to seek better site rankings – and we won’t stop until we help you find them.