Meta Description

What is a Meta Description?

A Meta description is a tag that helps search engines to get a short and informative description of the content of a page. The description will appear under the URL - shown below:

Why are meta descriptions important?

Meta descriptions are listed with your URL when people are using search engines. They help you to display an informative description that makes the searchers click through to your webpage. If your URL doesn´t have a meta description your pagerank will actually suffer according to our machine learning algorithms. 

A meta description should be between 140-160 characters.

 How can I make the meta description better?

The meta description provide the searcher a short introduction to why they should choose to click on your link. Think in an advertising way and don´t be afraid to use words or sentences that may appeal searchers to click on your link.

The 140-160 characters gives you room for making one or two sentences. Make sure never to use the same meta description from another page since this will hurt your pagerank with Google. You should never use more than the 160 characters.

SiteAttention is your websites best friend. Our software continues to seek better site rankings - and we won´t stop until we help you find them. 


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40 Technical SEO Mistakes

We often get asked about the challenges we and our customers face in regards to SEO.

Quite often we experience that is technical errors, that inflicts the website’s visibility the most. We have seen the worst cases where Google is unable to index the sites to situations where it is minor things like Header structure, image and link alternate text and content length.

A lot of these things can be avoided if you are aware of them. You can use our SEO plugin free for 30 days to be aware of them while editing writing your content and combined with tools like the ones provided by SEMrush you will avoid those common mistakes. They recently released their annual investigation which is summarized in the infographics in this article. You can read the full article from SEMrush here.

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Organic Search

Google provides traffic sources to marketers in two flavors: organic search and paid search.

You acquire traffic from these by Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Here we will describe the organic search terminology.


When you type a word or a phrase into a search engine, whether it is Google, Bing, Yahoo or other, the list of results that it shown below the ads are the organic results. These are based on the quality and the content of the page. When one of the results are clicked it generates organic (search) traffic.

Google search result

The organic traffic is the most valuable traffic you can for a lot of reasons, including but not limited to:

  • Google are the most trusted source for users (potential buyers) researching a purchase
  • Google sends the highest amount of traffic
  • Google is very stringent about the ranking, especially the top 5 results. Being there for keywords or phrases indicates that the content is high quality
  • Moving up is difficult and time consuming and changing/updating  content can assist you in getting re-indexed
  • Results in the top 10 (first page) of Google receive 92% of all search traffic. By page 2 (top 20) traffic drops 95%

In the “old days” it was not that difficult to rank well on Google. But thing have changed. Google has made strong efforts against methods like “Keyword stuffing” and “Black Hat” SEO.

If you want to increase organic traffic and earn top ranking, it takes time and persistence, but it is well worth it.

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Free SEO Tips report

When you as content owner / editor as asked to remember all things in regards to SEO it can sometimes be a task that is not on your Wishlist. But if you post something and no one can find it, what is the value then?

At SiteAttention we deliver plugins to Episerver, WordPress, Drupal, Umbraco and Sitecore.

These plugins provide you with a real-time guidance to remember the SEO rules. In case you haven’t access to those Content Management Systems or in case you haven’t purchased our plugin, …yet, we are providing you with a free report to download.

Feel free to click to get your report.

See our blog on SEO here

Google Page Speed

Why is Page speed important in regards to SEO?

Google wants to offer the user of the their search engine the best results.

The best results means that what you search for is matched, but also the speed when browsing. Google has changed the algorithms so a website is scored not only on optimization but also on the performance from when you browses from a mobile or desktop.

Studies shows that users that experience load times longer than 3 seconds are more likely to abandon the webpage, specially from browsing from a mobile. An abandoned visitor will hurt pagerank in the Google calculation.  

In 2017 not only content and links are to be taking into consideration but also the speed.

You can check your site here:


SiteAttention is your websites best friend. Our software continues to seek better site rankings - and we won´t stop until we help you find them. 


Read all  our SEO TIPS here

Keywords exact match?

Should keywords be an exact match for Google to understand them?

 No! Keywords do no longer need to be an exact match for SEO-reasons. Before you had to write rather annoying texts to perform as good as possible in organic search and could make the natural language quite difficult to read.

Today keywords should be chosen for what's relevant for your searches/visitors to your website. Try to inform the reader rather than the search engine - they have actually evolved quite a lot the last year.

Do not use keyword stuffing or the practice of showing as many SEO keywords as possible in a text or page. That procedure is not a long-term way to go anymore and are being considered blackhat in the Google world.

When you build the content and headers, then try to use a fluently text that makes sense for the reader and use synonyms to the key-word. The synonyms will help you build stronger content that will support your keywords.

 Content is king.