What is a Meta Description?
A Meta description is a tag that helps search engines to get a short and informative description of the content of a page. The description will appear under the URL - shown below:
Why are meta descriptions important?
Meta descriptions are listed with your URL when people are using search engines. They help you to display an informative description that makes the searchers click through to your webpage. If your URL doesn´t have a meta description your pagerank will actually suffer according to our machine learning algorithms.
A meta description should be between 140-160 characters.
How can I make the meta description better?
The meta description provide the searcher a short introduction to why they should choose to click on your link. Think in an advertising way and don´t be afraid to use words or sentences that may appeal searchers to click on your link.
The 140-160 characters gives you room for making one or two sentences. Make sure never to use the same meta description from another page since this will hurt your pagerank with Google. You should never use more than the 160 characters.
SiteAttention is your websites best friend. Our software continues to seek better site rankings - and we won´t stop until we help you find them.