UBM is now using our SEO tool for Episerver!

We are excited to give a big welcome WOOF! to UBM - a global business-to-business events organiser, who has recently joined the group of our Episerver customers! 

SiteAttention is now UBM's best friend! Our software helps companies from all over the world to achieve the best SEO results. We focus on the newest Search Engine Optimisation rules and help you optimise these in real-time. 

...Because your website deserves to be noticed!

Get our Episerver Plugin today and see the results for yourself!

Read all our news.

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Technal in now using our Episerver SEO plugin!

We are excited to give a welcome WOOF! to Technal - a pioneering international specialist in architectural aluminium façade systems, who has recently joined our Episerver customers! 

SiteAttention is now Technal's best friend! Our software helps companies from all over the world to achieve the best SEO results. We focus on the newest Search Engine Optimisation rules and help you optimise these in real-time. 

...Because your website deserves to be noticed!

Get our Episerver Plugin today and see the results for yourself!

Read all our news here.

 

The Ultimate SEO Dictionary For Newbies

Feeling lost doing your SEO research? Looking up all the abbreviations as they appear in articles you want to learn SEO from? 
Have a look at our guide to Search Engine Marketing (SEM) for newbies and understand the meaning behind the most important words in Search Engine Optimization!

 

SEO terms you need to know 

     

SEO (Search Engine Optimization) - a marketing discipline that strives to get traffic to a website from the free (organic) search results. 

 

On-page SEO - all the actions that are done directly to your website to make it rank higher in search engines. 

 

Off-page SEO - all the actions that are done outside of your website that make it rank higher in search engines.

 

Keyword(s) - a word or a phrase that people search for in search engines. A website should be optimized for the keywords that will attract the website's target audience.

 

Long Tail Keyword - A phrase of usually 3 words or more that users search for. Long tail keywords are usually cheaper to target, as they reach smaller amount of people. They can be beneficial because the users using these phrases are usually further in their buyers journey (a user looking for "shoes" is usually not as far into their search as a user looking for "women's winter waterproof shoes" )

 

Backlink (also known as: linkback, inbound link and incoming link) - a hyperlink connecting one page to another. The more good quality (coming from websites with a similar theme) links the website has, the higher it ranks on Google.  

 

SERP (Search Engine Ranking Page) -  a page that shows results of your search engine search. It usually consist of 10 website links per page, that match the searched keyword best.

 

Alt Text (Alternative Text) - a short description of an image that should be added to every image included on the website. Alt text helps visually impaired users as screen readers are then able to inform the user what's shown on the picture. Search engines also use it to understand the content of the page.

 

Headings - (E.g. H1, H2) a title in the beginning of a page or section. It's a good SEO practice to include most important keywords in the headings of a page.

 

Page Title - one of the most important SEO factors. It is both visible in the search engine results, as a link leading to the page, as well as on top of the browser window, after the page is opened. Make sure to include the most important keywords for the page in its page title.

 

Meta Description - a short description of the page that appears in search engine searches underneath the link to the page. The description shouldn't be longer than 160 characters, though recently Google announced that for some pages the meta description can get up to 230 characters, if it benefits the users.

 

Nofollow - is a link that will not be counted by search engine in favour of the page that it sends to. Normally pages can get higher in ranking by having other pages link to them, but if the link is a "nofollow" it will not affect the page's rank.

 

Page Rank - is a value between 0 and 10 that Google can give to a website, basing on a special algorithm that Google came up with. The better the result the higher in Google results the page appears. You can by help your page get a better Page Rank result by improving the page's Search Engine Optimization. 

 

Now that you understand SEM jargon, make sure you know answer to these 7 SEO-related questions!

 

Are there any SEM terms we've forgotten about? Let us know!

 

IF YOU LIKED WHAT YOU’VE READ – HAVE A LOOK AT OUR OTHER ARTICLES ABOUT SEO AND DIGITAL MARKETING. YOU ARE ALSO MORE THAN WELCOME TO CHECK OUT OUR WEBSITE TO LEARN ABOUT THE REAL-TIME SEO TOOL WE OFFER.

D3Health is now using our Episerver SEO plug-in!

We are very happy to welcome our newest Episerver client - D3Health, that "revolutionises healthcare through mobile health and digital technologies"!

SiteAttention is now D3Health's best friend! Our software helps companies from all over the world to achieve the best SEO results. We focus on the newest Search Engine Optimisation rules and help you optimise these in real-time. 

...Because your website deserves to be noticed!

Get our Episerver Plugin today and see the results for yourself!

Read all our news.

7 SEO questions you want to know answer to

Can you answer all the questions below without looking at the answers? We compiled some important questions that many of you ask and answered them for you, so you can get even better in your SEO game!

 

The SEO-related questions you will want to know answer to:

 

1. Should keywords be an exact match for Google to understand them?

No! Keywords no longer need to be an exact match for the search engine to understand them. Before, if you wanted to rank high for a specific phrase you needed to use it many times in one post and in the same, unchanged form. Now Google let's you be more natural with your language, since it understands similar phrases and synonyms and realises what your website is about and when it will be beneficial for the reader to see it in the search. 

Moreover, if you write many articles within the same topic (using the similar keywords that Google will identify as synonyms), Google won't know which one of them is the best, so it will split the value between all of them. So if your competitor writes only one blog post within the same topic that you did, where they include different synonyms (that you've spread over 5 different posts), they might score higher than you for these phrases, since Google will assign the whole value to this article, instead of parting the value between more articles within the topic.

2. Why are meta descriptions important?

Meta description is the short description underneath the link you see whenever you search for something in Google. Therefore it's the first thing that your potential visitors can see when finding your page in Google search. You can compare it to the back-cover description in books - it's often the factor through which we decide to buy a book or put it back on the shelf. Same goes to the meta description - if you make people interested about your website's content, they will be more willing to actually click on the link to your page and read the full page.

 

3. Why should I use alt text to describe images on my website? 

Alt text (alternative text) is most useful when experiencing problems in rendering an image on the website. In such situations, with the right alt text, your readers will still be able to identify what the image was supposed to be about, even when they don't see it. So, e.g. they will know if the image was supposed to add value to the article with special infographics or if it was just a picture that would make your article look more interesting. 

Alt text is also very important for visually impaired readers, as screen readers are then able to inform the user what's shown on the image, and therefore makes the navigation throughout the page easier.

4. What are LSI keywords?

LSI (Latent Semantic Indexing) keywords are the keywords that are closely related to the industry your company is in. So e.g. if your company sells furniture, you'll be naturally using words like "chairs", "tables", "sofa" and "wood"on most of your pages. The more LSI (your industry-related) keywords you put on your website the more Google will see it as a relevant source of information for people looking for keywords within your industry. 

 

5. How important are backlinks for my site's SEO?

Backlinks are still an important part of SEO practices. What changed throughout the last few years, is the way Google looks at backlinks leading to your page. Nowadays, you should have the quality in mind, not so much the quantity. Of course, the more good quality backlinks you have the better, but Google cares more for 1 backlink leading from a relevant for your business source, than a few from websites with content irrelevant for the industry you work in.

 

6. How long can long tail keyword be?

There's no official data, but most experts would say that long tail keywords start from 3 word-long phrases. The longer the phrase the more specific it gets, which means both that you can reach the customer in a higher stage of purchase decision, but also that there will be less people looking for the exact phrase on Google. There is no magical number when it comes to the best length in long tail keywords, since it very much depends on the industry and even the phrase itself. However, we'd say that usually the best long tail keywords you can find are between 4-6 words. With this amount of words you can usually go quite deep into the matter, but it still ensures a high enough reach.

 

 7. Why should I use informative file names for images on my website?

Using descriptive file names for the images (and files in general) you put on your website makes it easier for the search engines to find your images and show them in the search whenever somebody looks for relevant to your topic phrases.

 

IF YOU LIKED WHAT YOU’VE READ – HAVE A LOOK AT OUR OTHER ARTICLES ABOUT SEO AND DIGITAL MARKETING. YOU ARE ALSO MORE THAN WELCOME TO CHECK OUT OUR WEBSITE TO LEARN ABOUT THE REAL-TIME SEO TOOL WE OFFER.

How Google made us reflect on 2017 and gave us hope for 2018!

 

With Holiday Season around the corner and the New Year coming soon, we like to take time to reflect on the passing year and the events that took place in it. After watching Google's newest video "Google - Year in Search 2017" we were left with lots of emotions, and decided to share some of our thoughts with you. 


First and foremost, if you haven't got a chance to watch the video, you should definitely have a look at it now:
 

 

It's amazing how this video in just 2 minutes manages to capture human nature so well. But maybe it's not so surprising, since Google has long been the best source of information about our behaviours and lives.


The first part of the video focuses on the negative events that took place in the world. It shows how it's in the human nature to seek answers to our biggest fears and challenges. Doing so, we discover the world and understand it better.


The next part is about our willingness and need to help others. Still in 2017 we are sensitive to other people's harm and injustice and want to play a part in changing our world for the better. The video give us hope that the humanity within us in not gone and we still feel the strong need to support each other when one is facing a devastating moment in their life.


In the end, the video moves on to the big changes that we've witnessed in 2017. It shows us that not all the changes in the world have been positive, but we, the people, have the power within us to make a difference. How? By standing strong for who we are, respecting others and striving to be a better person everyday.


Within these 2 minutes, Google managed to tell the truth about our society, simply by showing us, our search history for 2017. Let's make sure that the video for 2018 will show us a shift towards a less cruel world and more humanity in what we do and how we live. 


Happy holidays to all of you.

 

IF YOU LIKED WHAT YOU’VE READ – HAVE A LOOK AT OUR OTHER ARTICLES ABOUT SEO AND DIGITAL MARKETING. YOU ARE ALSO MORE THAN WELCOME TO CHECK OUT OUR WEBSITE TO LEARN ABOUT THE REAL-TIME SEO TOOL WE OFFER.