Have a look at our guide to Search Engine Marketing (SEM) for newbies and understand the meaning behind the most important words in Search Engine Optimization!
SEO terms you need to know
SEO (Search Engine Optimization) - a marketing discipline that strives to get traffic to a website from the free (organic) search results.
On-page SEO - all the actions that are done directly to your website to make it rank higher in search engines.
Off-page SEO - all the actions that are done outside of your website that make it rank higher in search engines.
Keyword(s) - a word or a phrase that people search for in search engines. A website should be optimized for the keywords that will attract the website's target audience.
Long Tail Keyword - A phrase of usually 3 words or more that users search for. Long tail keywords are usually cheaper to target, as they reach smaller amount of people. They can be beneficial because the users using these phrases are usually further in their buyers journey (a user looking for "shoes" is usually not as far into their search as a user looking for "women's winter waterproof shoes" )
Backlink (also known as: linkback, inbound link and incoming link) - a hyperlink connecting one page to another. The more good quality (coming from websites with a similar theme) links the website has, the higher it ranks on Google.
SERP (Search Engine Ranking Page) - a page that shows results of your search engine search. It usually consist of 10 website links per page, that match the searched keyword best.
Alt Text (Alternative Text) - a short description of an image that should be added to every image included on the website. Alt text helps visually impaired users as screen readers are then able to inform the user what's shown on the picture. Search engines also use it to understand the content of the page.
Headings - (E.g. H1, H2) a title in the beginning of a page or section. It's a good SEO practice to include most important keywords in the headings of a page.
Page Title - one of the most important SEO factors. It is both visible in the search engine results, as a link leading to the page, as well as on top of the browser window, after the page is opened. Make sure to include the most important keywords for the page in its page title.
Meta Description - a short description of the page that appears in search engine searches underneath the link to the page. The description shouldn't be longer than 160 characters, though recently Google announced that for some pages the meta description can get up to 230 characters, if it benefits the users.
Nofollow - is a link that will not be counted by search engine in favour of the page that it sends to. Normally pages can get higher in ranking by having other pages link to them, but if the link is a "nofollow" it will not affect the page's rank.
Page Rank - is a value between 0 and 10 that Google can give to a website, basing on a special algorithm that Google came up with. The better the result the higher in Google results the page appears. You can by help your page get a better Page Rank result by improving the page's Search Engine Optimization.
Now that you understand SEM jargon, make sure you know answer to these 7 SEO-related questions!
Are there any SEM terms we've forgotten about? Let us know!
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