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Tag: SiteAttention

SiteAttention Plugin Re-make - what's new!

We are very excited to announce that our SiteAttention tool just got some huge upgrades! It doesn’t only have a completely new, more user friendly look and design, but we also added some extra features that you can read all about in this article.

You can also watch this video to learn all about the new plugin design.

    

Keywords

Keywords are extremely important in the Search Engine Optimization process. By knowing what phrases your target audience is searching for online and using these phrases in the most important parts of your pages you can show search engines, that your website is in possession of the information they are looking for.

That’s why we put a lot of focus on making sure you never forget to optimize your pages for specific keywords and we introduced the welcome page for the tool, where you need to insert your keyword in order to start optimizing with SiteAttention.

 keywords in SiteAttention

  

Changing and deleting your keywords

After you’ve inserted your main keyword, you will still be able to change it later or add some extra ones if you have a need for that. To delete a keyword, simply go to the top part of the tool and hoover over the one you want to delete, then click on the “x” sign. If you want to add a new keyword, click on the plus sig and write the keyword you want to include. In general we advise you to optimize for 1-3 keywords per page.

   

Keyword Search

It’s always a good idea to check how difficult it will be for you to rank for a keyword you decided to optimize for. Use our Keyword Search tool to check your keyword and get suggestions on what other similar words and phrases could be easier for you to rank for.

   

How to use the Keyword Search tool?

  1. Click on the button with its name Button
  2. Choose the Google region you want to rank in (e.g. if you write content for Swedish audience, use google.se)
  3. Write down the keyword you want to optimize for
  4. Choose if you want the results to include exactly the same keyword or phrase (exact matches) or if they can be related to the keyword/phrase you inserted (related phrases) and click on the magnifying glass symbol to start the searchkeyword search
  5. Look at the displayed results and check their KDI (Keyword Search Index - the higher the KDI percentage the more competition for the keyword and the harder it will be for you to rank high for it). Compare it with the MS (Monthly Searches) number. The higher the Monthly Searches number the more people look for the keyword you target, and the more opportunity for your page to be seen.
  6. If you choose to use any of the results, click on the SELECT button by the keyword to add it to the list of keywords you will optimize your page for

   

The SiteAttention Score

The SiteAttention Score is unchanged - the closer you get to a 100% the more optimized your page becomes. We advise you to set a minimum of 80% optimization. You can now personalize your minimum SiteAttention score in the settings of your SiteAttention Dashboard.

How do you improve your SiteAttention score? By fulfilling the SEO rules, which we will talk about in the paragraph below.

   

The SEO Rules in the SiteAttention tool

In the new design, we grouped our SEO rules, so you can fast get to the ones you are looking for, instead of scrolling down for too long. We didn’t want to change this part too much, so you can fast recognize the rules you are used to and continue optimizing without unnecessary downturn.

  

What’s new in the SEO Rules section?

The fulfilment system may appear a bit different at a first glance.

We parted it into two levels: the rule level and the rule group level.

In the rule level you can see if a specific rule has been fulfilled (green tick sign), partly fulfilled (circle) or not (red cross sign).

In the rule group level you can see if the whole group of rules has been fulfilled and if not - to which degree, by looking at the blue circle by the group name. The more the rule is fulfilled, the darker the circle becomes.

seo rules fulfillment  

Improved Images group

We also improved the Images SEO rule, so now you are able to see a thumbnails of the images from your content, that do not include an alt text or need a longer one.

images

How EG uses SiteAttention to get better organic Google ranks

EG Customer Success Case

About EG

EG-building

 

EG A/S is one of Scandinavia's biggest IT companies with headquarters in Copenhagen, Denmark. The company was established in 1977, which gives it over 40 years of experience in the industry. EG develops, supplies and services its own software so that it can take full responsibility for the quality of the entire delivery. This ensures that its customers get exactly the innovative technology that best supports their needs.

Thanks to the extensive industry knowledge and high skilled staff, EG offers high quality professional IT assistance to over 9500 private and public customers in 4 countries. It remains the biggest Microsoft Dynamics AX partner in Denmark.

 

Challenges

 

About 2 years ago EG realised that while their content writing team regularly takes part in SEO trainings, it is hard for everybody to remember all the rules that need to be followed every time new page is being edited and published in order to optimize the pages so they can rank higher in Google search.

Another problem they faced was the fact that the trainings were taking too much time that the editors could have spent on other, more significant to their profession tasks. Since the process of optimizing their content didn’t go as smoothly as they hoped for, EG also needed to spend extra resources on SEO experts checking their pages' content in order to optimize them properly.

 

Solution 

 

EG started using SiteAttention in 2017. First they tried the plugin in a smaller team of editors. In SiteAttention Dashboard the Digital Managers can choose how well their editors should optimize content with the help of the plugin. EG's Director of Marketing and Communication, decided to put the threshold of 90 out of 100 points in SiteAttention score. This has proven to be a great decision, as EG soon started noticing improvements in their ranks. 

Very fast EG decided to give access to SiteAttention plugin to all their editors. The Director of Marketing and Communication, who was directly responsible for implementing SiteAttention in EG pointed out that a great plus of the tool is the fact that it integrates into their Content Management System - Episerver. This made it easy for the editors to get used to the new tool and they did not need any long introduction sessions to learn how to use it. 

The content writers appreciated the ease with which they can use SiteAttention without having any previous knowledge of SEO. They could simply start writing their content in the Episerver page editor and the plugin would start giving them tips on what should be changed in order to optimize the page they are creating. They were happy with the intuitive interface and easy to understand tips that didn't require any knowledge about SEO.

The Director of Marketing and Communication also appreciated the SEO Dashboard that comes together with the SiteAttention plugin, in which he could control the implementation of the tool among the editors as well as follow EG's optimization progress. He would visit the Dashboard at least once a week to make sure that the project is going smoothly and there are no setbacks.   

   

 
 

“We didn’t have to introduce yet another tool for people in marketing and communications to work with. and that has proven to be the right decision for us. Because the more tool employees have to work with, the more complex the everyday will be. I can see that we are not spending as much money and time on SEO training. I can see that we are really increasing our ranking on Google and thanks to that we are getting much more organic visits from relevant audience. I would definitely recommend SiteAttention to others”

- MIKKEL KRUSE

Director of Marketing and Communication in EG

  

Results

  

  • The average Google Rank position for EG went up by 77%

Through using SiteAttention, EG was able to improve the average ranking of all their pages by 77%. In their case that means that the overall ranking of all EG's pages went up by 20 positions.

 

  • 77% of EG's keywords are now ranking on the first page of Google

77% of all keywords that EG optimized their pages for with SiteAttention are now appearing on first pages of Google Search Results. Considering that 75% of people searching for something online will never scroll past the first page of Google, it is one of the most important factors in getting more organic traffic to EG's website.

 

  • Over 1/4 of all of EG's keywords are now ranking as number one on Google Search Results 

Since using SiteAttention, EG gained close to 70 keywords which were placed on the first position in Google search results.

 

  • 43% increase in organic traffic coming to EG's website

The above mentioned rise in EG's Google Search position also influenced the organic traffic coming to the company's website. The Director of Marketing and Communication also mentions that the the quality of the organic traffic is high and the organic visitors are very relevant audience for the company.

 

  • EG spends 25% less of what they used to on SEO

The company noticed that after buying SiteAttention their SEO spendings went down because they do not need to organize as many SEO trainings for their employees. They also don't need to spend extra resources on optimizing the content written by editors after they are done creating pages.

 

  • The EG editors participate in 50% less SEO trainings than before

As mentioned before, EG's editors don't need to have as deep SEO knowledge as they used to in order to optimize the pages they create. They can now focus more on writing and providing the highest quality of their content, without spending time researching proper optimization methods.

Keyword Helper - all you need to know

In what situations do I use Keyword Helper?

 

Keyword Helper will help you find the best keyword to optimize your content with. When using SiteAttention, the first thing you should do, is to decide on a keyword that you think your potential customers will look for when searching for topics connected to your company.

  
E.g. If your company sells marketing software, your target audience will want to read more about the topics connected to digital marketing
  
Let's say you want to write an article about 10 tools every digital marketer should use. Think of what keywords would best describe that topic.
   
  

You decide to go with: digital marketing tools but are not sure if this is the best keyword you can go with. That's where the Keyword Helper comes in!

 

What is the function of Keyword Helper?

 

Keyword Helper helps you find the best keywords (or phrases) for optimizing your content.

The best keywords are the ones that many people search for but not many pages are optimized for. 

 Keyword Helper - Monthly Searches and KDI

You can find the best keywords in Keyword Helper by looking for the right ratio between:

- Keyword Difficulty 

gray stripe = low competition level,

blue stripe = medium competition level,

red stripe = high competition level

 - and Monthly Searches. 

Look for the keywords with as little Keyword Difficulty as possible combined with high amount of Monthly Searches.

 

Where do I find Keyword Helper?

   

To use Keyword Helper simply click on its name, which you can always find above the SiteAttention rules and below the line where you insert the keywords you optimize for.

Keyword Helper - open

How do I use Keyword Helper?

  

1. After you've opened your Keyword Helper, make sure the keyword you want to target is inserted under the google region:

 

Keyword Helper - insert keyword 

   

2. Click on google.com to change your Google region.

   

Keyword Helper - google region

Google region refers to an area in the world that you want to target with your article. E.g. if you are writing for Danish audience, click on google.com and change it to google.dk. This way, the results in Keyword Helper will be displayed only for the region you target and thus, will be more relevant for you. 

   

3. Choose whether you want the results to be exact matches or related phrases.

Exact matches refer to phrases that will always have your keyword as a core and build on it. They will mostly add extra words to your phrase and make the phrase more specific. E.g. for a phrase digital marketing tools, exact matches would include phrases such as: digital marketing analytics tools or essential digital marketing tools 2018. 

  

Related phrases refer to the synonyms of the keyword (or phrase) you do the search for or phrases that are related to the same topic. E.g. a related phrase for digital marketing tools could be marketing automation software.

   

Keyword Helper - Options

 

4. Choose the best keyword for your post. Focus on three things:

- Make sure the keyword you choose makes sense in the context of your article/page.

- Choose the keywords that have high monthly searches combined with low keyword difficulty index. Here's where you can find these factors in Keyword Helper:

 

Keyword Helper - MS and KDI

 

5. Click on the add button by the keywords or phrases you chose to go with. This will automatically add it to your targeted keywords in the main part of the tool: 

 

Keyword Helper - adding keywords

 

SiteAttention partners up with IIH Nordic!

Nothing says "we like your tool" better than other companies wanting to join you and spread the word about it among their own customers! That's what happened when IIH Nordic saw SiteAttention's tool and how it performed for some of our shared clients. But let's start from the beginning!

 

IIH Nordic is an award winning digital agency, well known around Denmark and Scandinavia for being experts in online marketing and one of the biggest digital scaling companies in the North. Another thing they are also famous for is their modern approach to work, which they showed last year by presenting their employees with a new concept - a 4-days working day policy - which quickly made the national news.  

 

Working on their customers' marketing strategies, IIH Nordic always strives to provide them with the most effective and efficient solutions, which are easy to use and implement. On-site SEO proves to be a great struggle for many companies - both small and big. It's very hard to focus both on writing an interesting article about your area of expertise and still keep an eye on all the ever-changing SEO rules that will make the site more visible to the search engines and get more traffic to the company's website.  

 

IIH Nordic realised that even when the editors, who write content for companies' websites are told about all the SEO rules, it is hard for them to remember and implement all these rules into their writing. 

 

That's also the reason why one of IIH Nordic's customers - EG started using SiteAttention. Our tool provides a real-time step-by-step help to the editors, so they can easily optimize their pages for SEO while still fully focusing on their writing. You can hear more about EG's experience with SiteAttention here:

 

 

After seeing how EG used SiteAttention to get more organic traffic to their website, IIH Nordic decided to partner up with our company in order to provide their customers with the SEO solution that is not only extremely easy and intuitive to use but will also provide tangible results, like it did in EG's (and our other clients') case.

 

Why did IIH Nordic choose SiteAttention? SEO is not something that can be done once a year and easily forgotten afterwards. For the best Google ranks, every piece of content that a company adds to their website should be optimized. That means that every time new content is being published (and in big companies that happens on a daily bases) it will also need to be optimized for search engines. That's why the best way of helping companies with their SEO struggles is by giving them a tool they can use easily and fast on their own.

 

We are very happy and proud to partner up with IIH Nordic on a mission to improve their customers' SEO scores and through that send more quality traffic to their websites. We are looking forward to our collaboration! 

SiteAttention SEO May Updates

In our Update for May, you can have a sneak peek on the brand new design of our plugin, learn about our new, super easy registration process and much much more!

Vi i Villa

We are excited to welcome Vi i Villa among our Episerver customers! We are very much looking forward to our collaboration. 

SiteAttention is now Vi i Villa's website best friend. Our software helps companies from all over the world to achieve the best SEO results. We focus on the newest Search Engine Optimisation rules and help you optimise these in real-time. 

...Because your website deserves to be noticed!

Get our Episerver Plugin today and see the results for yourself!

Read all our news here.

IT jobmatch-arrangement - kommuner tager initiativ

Det kan være svært at finde arbejdskraft. 

Karriere Centret imageJobcenter image

Københavns Erhvervs Hus og Jobcenter København havde derfor arrangeret "IT jobmatch-arrangement" hvor vi med glæde deltog.

Oplægget var som følgende:

"Efterspørgsel på kvalificeret arbejdskraft er stadig stigende på it-området, og mange
virksomheder har svært ved at rekruttere de rette kandidater. Samtidig findes der
ledige kandidater med it-kompetenceprofiler, som fagligt matcher efterspørgslen.

Dette paradoks vil vi - kommunerne Ballerup, Brøndby, Lyngby-Taarbæk, København,
Gladsaxe og Frederiksberg, hjælpe med at finde en løsning på. Derfor har hver
kommune interviewet et stort antal virksomheder, der efterspørger kompetencer
indenfor IT-branchen for at blive klogere på, hvilke kvalifikationer der efterspørges.
Og med baggrund af den viden har vi screenet alle kommunernes ledige it-kandidater
med henblik på, at finde kandidater, der matcher virksomhedernes behov."

Vi havde en masse gode dialoger med potentielle kandidater til vores åbne stillinger men også med mulige fremtidige kandidater.

Alt i alt kan vi kun sige tak for et godt arrangement / initiativ.

Se vores åbne stillinger her

Du kan også læse alle vores nyheder

SiteAttention 3.1.0.0 released to Episerver Nuget

New version of SiteAttention (3.1.0.0) have been released to Episerver nuget feed.

This release have a lot of performance optimizations, Blocks rendering, custom configuration and a lot more.

Read the Configuration guide to map.

You can get it here

Röda Korset Högskola

All type of industries, can use our tool.

We are happy to present a new Episerver customer who have chosen our plugin. A big welcome to Röda Korset Högskola!

We are looking forward to work with you.

SiteAttention is now Röda Korset Högskola's website best friend. Our software continues to seek better site rankings – and we won’t stop until we help you find them.
…Because your website deserves the best search engine ranking possible

Read more about our Episerver Add-on

Read all our news

CPH Pride 2017

At SiteAttention we embrace and support diversity, equality and inclusion.

This week Copenhagen is the proud host for the CPH Pride 2017 event, were we stand together and show our support.

Frederiksberg City hall

Frederiksberg

Up to 30.000 participants are expected to walk, sing and dance through the streets of Copenhagen today.

Frederiksberg City hall mood

Pride mood

Smallegade mood

Mood of pride

Final mood image

Everybody stand together and shows that we care. Below is just a fraction of the attendance.

US Embassy at pride

Microsoft at pride

Boxer at pride

Have an amazing pride!