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Tag: Google

August 1st Core Algorithm Change and how it can affect you

Google Core Algorithm Change - what should you know?

On August 1, 2018 Google rolled out, as many sources have reported, one of the biggest core updates ever seen. The update took place throughout a period of one week, but the peak was detected around August 1st and 2nd. 

A lot of websites were strongly affected within all Verticals (temperatures for all of them on August 1st showed more that 100°). However the most affected of them all seems to be the Health and Medical sector (with the temperature reaching 124°), as it can be seen looking at MozCast Temperatures for August 1st:

MozCast Temperatures for Aug 1st

 

Google called the update a "broad core algorithm" and explained that there is nothing that the affected parties can do at the moment, besides focusing on providing a great experience to the visitors: "There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages."

Google on Algorithm Change on Aug 1st


So what should and can be done?

The best thing to do at the moment is to give it some time. The core updates are normally followed by some smaller "refreshes" coming from Google, so it's best to wait for these and see what needs to be done. 

If your site was affected by the algorithm change, you may want to have a look at the websites that rank high after the update and compare them to your website. The differences you will find might be what changed in the algorithm after the update. 


What changes can you expect in your SiteAttention tool?

At this point, as we've mentioned above, it is best not to take any sudden actions. We are therefore carefully observing the situation and are constantly in touch with the experts in the SEO world to ensure we are on top of the situation. We will let you know in case any change to the rules will be applied. 

Tags: Google, SEO, SEO TIPS

What Are Keywords and Why Are They So Important For Your Traffic?

What are keywords and why are they so important for your traffic?

 

Have you just started your journey with SEO, are bombarded by phrases you don't know the meaning of, and have no idea where to start learning what it's all about? Well, good news - you found the right article! In this article you will learn everything you should know about keywords - what they are, how to search for them and how to prioritise them - all of this will help you can get more traffic to your website. SEO doesn't have to be hard!

What is a keyword? 

Keyword is a word or a phrase that should be included in your page's content, to help search engines such as Google, match your page with people searching for similar queries. 

Coming up with keywords, you need to have your target audience in mind. Think of what they might be searching for answers to and match it with the topic of your page's content. Keyword should both: describe your page's content and be a word or a phrase that your audience will look for. 

Keywords can be both: short, consisting of only one word, e.g. gardening, or long phrases, that go more in-depth with the topic e.g. gardening tools for seniors.

  

Why are keywords important (why should I use them)? 

Well thought-through keyword strategy combined with SEO-optimized pages can drive massive amount of traffic to your website. 

Including keywords in your content allows Google and other search engines to understand what your page is about and match it with people who search for topics similar to the one of your page. Keywords can drive quality traffic to your page, since people who search for phrases similar to the ones included in your page's content are automatically interested in the topic you write about. 

 

How to search for keywords?

If your company doesn't have a keyword strategy you can develop your own. Here are some tips on how to come up with the most beneficial keywords for your company in no time without using complicated tools!

 

Which keywords should I choose?

First and foremost, make sure your topics (and therefore also your keywords) are connected to the main area your website is about. So if your website is all about gardening, your topics should be concentrated around that area - this makes Google realise that you’re an expert in gardening. Therefore Google might prioritise your page over others using the same keywords, if the other ones come from websites not as strictly connected to gardening.

Having that in mind, you can still probably easily come up with hundreds of keywords that would fit within gardening. So how do you, having a list of a hundred different keywords, choose the ones that you should prioritise? By looking at their Average Monthly Searches amount and Competition Rate. To see these factors, you can use many different tools available for free online. The most well known one is Google Keyword Planner (but you can use anything from SEMrush to SiteAttention). You should try to find the keywords that have the highest number of monthly searches and the lowest competition rate. That means that they are often searched for on Google and at the same time are not popular within your competitors.

Another good strategy will be to choose some long-tail keywords (keywords that consist of a few words). These are more descriptive, so it often means that the person who searches for them, specifically knows what they are looking for - such person will be more likely to go on your page and actually read the full article, than people who search for very general phrases. E.g. somebody searching for “gardening” might be looking for anything from gardening tools to plants that like shade. When somebody searches for “best gardening tools for seniors”, the case is quite clear that they want to buy some gardening tools which would be easy to handle for seniors. Long-tail keywords will get less monthly searches, but they  usually also mean less competition and more targeted = interested in the topic traffic.

 

Going in depth...

To prepare a good keyword strategy you should remember to categorize the keywords you've chosen into the buyers' journey. Think of what kind of topic will a person look for when researching the topic for the first time, what will they search for when they go more in depth with it, and what will they want to know before and after the purchase. You need to make sure that all of these categories are covered with the most relevant for each of them keywords. This way you can keep attracting readers to come back and learn more from you.  

 

Want to learn more about SEO?

Still feeling lost doing your SEO research? Looking up all the abbreviations as they appear in articles you want to learn SEO from? Have a look at our guide to Search Engine Marketing (SEM) for newbsies and understand the meaning behind the most important words and phrases in Search Engine Optimization (SEO)!

 

IF YOU LIKED WHAT YOU’VE READ – HAVE A LOOK AT OUR OTHER ARTICLES ABOUT SEO AND DIGITAL MARKETING. YOU ARE ALSO MORE THAN WELCOME TO CHECK OUT OUR WEBSITE TO LEARN ABOUT THE REAL-TIME SEO TOOL WE OFFER.

Tags: 2018, Google, SEO, SEO TIPS

4 SEO Strategies That Google Really Hates

The basic need of a website is always the traffic, and will always be traffic, the relevant one of course. In order to get the relevant traffic you need to rely on a search engine and this is where SEO came into the game.

Search Engine Optimization is the most important aspect of a website. The design, the navigation, the layout, the visual content will all be for nothing if the search engine cannot find your website. This is where SEO services play an important role. Well, that is a topic for another day.

Let’s talk about Search Engine. In order to optimize the Search Engine, know this, Google is the biggest player. You need to understand what it likes and dislikes. That is the only way you can cater the best for your business online.

In this post, I will talk about the top 4 strategies this top player really hates. Well, yes, here you don’t need to follow anything from this post, but you need to avoid things that I am going to mention.

So, let’s get you started,

 

Stuffing Keywords

Keyword stuffing image

I know and you know, how important keywords are in SEO. Without them, there is no scope of making your website visible in Google search results. However, there is a catch. And the catch is if you stuff too many of keywords in your content, then Google won’t like it.

This is the reason Google has come up with the concept of Latent Semantic Indexing (LSI). In spite of using the keyword directly, it gives you the flexibility of using the similar words that resemble same as the keywords. These LSI phrases are more user-friendly and this is the reason they probe you to use it.

So, make sure not to stuff keywords and make abundant use of LSI to make your content SEO rich.

 

Content Duplication

Content Duplication Image

Give it a thought for a second. If you are catering the same content as your competitors, how a visitor will differentiate between you and him? Just like that, Google also will not differentiate between any other website and you if you have the same content.

In order to look different, you need to cater different. Google has cleared that the website must have unique and quality content. Google does really hate duplicate content. It penalizes your website by simply just de-listing you from its index.

As we both are clear, we know we want to get indexed not to be removed aye. So, make sure to produce unique and quality content or else be ready to be punished as Google hates duplicate content from deep inside its heart [The Binary Heart{01001000 01100101 01100001 01110010 01110100}!!!!LOL!!!].

 

Bad Quality Links

Link building is one of the most important aspects of SEO strategy. There are many webmasters who really believe in the number of links that are on your website to improve the SEO of your ranking. What they forget about is Google cares about quality not the quantity of links.

Spammy links are always disastrous for a website and we all know that the spam link is no quality link. So, avoid catering bad quality links or Google will penalize you (Simply by removing you from its search results). Google hates it and now you know it as well.

 

No Mobile Friendly Site

No Mobile Friendly image

Hey!!!! Did you forget to make your website mobile friendly? Well, if you forgot such big things then you shouldn’t opt for this line of business. You might want to turn your website into a responsive one first. Google knows the mobile relevancy of a website. It is so into this mobile phenomenon that it also introduced Accelerated Mobile Pages and Accelerated Landing Pages as well. It also worked its Adword into a mobile-optimized website.

Google is no fool and it understands the relevance of the mobile-friendly site. So, it does hate non-responsive websites. Don’t be one of those typical websites with no scalability. Be the one with either separate mobile website or simply make your website responsive to get the attention of Google.

 

Winding It Up

 

In spite of what Google hates I think you should understand this. Google doesn’t hate anything, but it always tries to cater the best for the viewers.

So, here’s the deal. Don’t make your website for Google to hate or love. Make it for your target audience. They should be the one either to hate it or love it. When your audience loves it, then make no mistake Google loves it too. Before winding it up. Here’s a quick flashback of what we discussed today,

 

  • If you stuff too many of keywords in your content, then Google won’t like it.
  • Google has cleared that the website must have unique and quality content. Google does really hate duplicate content. It penalizes your website by simply just delisting you from its index.
  • Google cares about quality not the quantity of links. Spammy links are always disastrous for a website. So, avoid catering bad quality links.
  • Don’t be one of those typical websites with no scalability. Be the one with either separate mobile website or simply make your website responsive to get the attention of Google.

 

I hope you like my post. What are your thoughts? Mention that in comments coz I love them too much. Till then, have a great one mate.

 

Author bio -

Lauren McLaren is the writer here. She is working as blogger for Digital Muscle, a leading digital marketing company offering affordable seo services in Sydney. She loves  writing about technical stuff and sharing her experience while with her readers. Lauren is hardworking and trustworthy. In her spare time, she loves to read, cook and watch movies.

 

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Tags: Google, SEO