The SiteAttention Dashboard is designed to help Managers in getting more in depth with their company's SEO performance. In this article, we will walk you through all the parts of the Dashboard and give you tips on how to use each of its features to your company's advantage.
When you start using the SiteAttention tool, you will get an email with the Dashboard activation link, through which you can activate your Dashboard account.
Afterwards, to log into your company's Dashboard, you can go to the Dashboard login page and log in with your email address and password.
Dashboard features and how to use them
Select Website and Select Domains
Under the Select Website part you can choose between different environments your company might be using. For example it could be: pre-production, integration or UAT environments.
In order to limit the information you get further down in the Dashboard to specific domains within your company, select them at the top of the Dashboard page:
Top Google Pages
Below, you can see how many of the keywords from your selected domains appear as top 1, top 2, top 3 and so on, in Google ranks. This is just a fast way of getting a general overview of how your pages are doing.
Google Rank Trend
In this part of your Dashboard, you can see how your Average Rank evolves over time. Average Rank indicates the average of how all your pages within the selected domains have been ranking. E.g. If I have 10 pages and 5 of them rank as top 1, and the other 5 rank as top 10, the Average Rank for them will account to 5th position.
Choose the date range that you are interested in seeing the results for by clicking on the fields above the Google Rank Trend timeline and choosing specific dates from the calendar pop-up:
On the right side of the timeline, you will also be able to see your pages' performance for the last 30 days. The top box will show you what's the highest Google rank position your pages occupy. Further, the middle box shows the average Google rank position for all your pages put together and the lower box gives you an idea of how well all your pages are optimized, by showing your average SiteAttention score.
In the Trending Ranks part of the Dashboard you can see the pages that have recently changed their Google rank position to a better one. In the table you can see by how many points your position moved (Rank Trend) and find out what will be the estimated amount of traffic that this rise can bring to your page (Estimated Traffic Rise).
In the example above, you can see,that the page moved by 4 positions, so now it's visible as a 3rd page in Google search results and thanks to that, will get around 294 more visits per month.
The Falling Ranks table shows you which of your pages fell down in their Google ratings and by how many positions. It's important to keep track of the Falling Ranks table, as you can often add some changes to them to put them back on track. Use the SiteAttention tool to optimize these pages better. Often, refreshing some of the content on the page will also help.
With the Pages section you can really go in depth with your results and not only see the detailed results for specific pages, but also learn more about the implementation of the SiteAttention tool, by seeing which of your editors have been already using the plugin to its fullest, and which of them need a little reminder.
Below, we will discuss some cases in which the Pages section can help you get more in-depth insights into your SEO.
- Statistics for a specific page
To get detailed statistics about a specific page, you can search for that page in the top left corner of the section. You can also search for the keyword you've optimized the page for in the Search Keyword.
When, after the search, the page appears underneath, you can find more detailed statistics for it, by clicking on the graph icon under the Statistics column by that page.
In the pop-up window, you can see how it's been performing in the Google ranks. To see its performance within a specific period of time, simply click on the date boxes and change the From and To Dates to your preferable choices. Remember that you cannot use the dates before the time your page was published with SiteAttention.
- Finding the unoptimized pages
To find the pages that have been published with SiteAttention but haven't been sufficiently optimized yet, simply sort your pages by their SiteAttention Score (in the Dashboard seen as: Score) in ascending order.
Since the SiteAttention score tells you (on a scale from 1 to 100) how well you've optimized your page, the pages that appear as the first ones after you sort them like described above, will be the ones that have been optimized the least from all your pages.
If you want to get more in depth with your results, you can also use the Filter Settings option in the top right corner of the Pages section.
Here, you can choose the threshold of the Site Attention scores you would like to see in the pages view.
Afterwards, you can also match it with some other factors, such as e.g. Monthly Search (MS).
E.g. You can choose to only see the pages with SiteAttention score between 1 and 70 (low optimization level) and high Monthly Searches (MS) for the keywords they were optimized for. This way, you will make sure you will only spend time on optimizing pages that will bring the most traffic to your website. When you're done setting up the filters, remember to press Apply Filter in the top right corner!
When you want to go back to seeing all your pages, click on the red Reset Filter button.
- User implementation check
To see which of your editors uses SiteAttention regularly, click on the Filter Settings button.
Find the User box and choose the editor whose scores you want to look at, then click on Apply Filter. Underneath you will get a list of the pages the editor you've chosen has published using SiteAttention. Click on the arrows by the Score factor to see the pages with the best and the worst SiteAttention score (the best and worst optimized by the editor). There should be a predominance of pages with scores above 70 points in SiteAttention score in order to say that the user is optimizing their pages effectively.
In order to find out how many external links lead to a specific page, look at the last column (BL) in the Pages view.
- See which of your pages score the highest in Google
The easiest way of seeing which of your pages score the highest (or the lowest) in Google search results is to click on the arrows by the column Google. This column indicates the Google search position for each of your pages.
Some of your articles might be optimizing for keywords that nobody searches for - they will then have zero in the MS (Monthly Searches) column. You can easily detect them in your SiteAttention Dashboard, by looking at the MS (Monthly Searches) column.
To go to your Dashboard settings, choose Settings on the blue bar to the left of the Dashboard.
The warnings threshold helps you set up warning points both for your SiteAttention score and for your Google ranks. These warning points will be visible in the main part of your Dashboard, whenever a SiteAttention score or Google rank for one of the pages is below the set limit.
To set up a new limit for your SiteAttention score, simply move the slider until you reach the number you are looking for. Then confirm your choice by clicking on the Save Score button.
E.g. if you set the SiteAttention score warning for 80, you will get a warning sign by each of the pages that hasn't reached 80 in SiteAttention score.
We recommend you to set up your SiteAttention warning score for 80 or higher.
To clearly see whenever your Average Google Rank is below your expectations, set up a Google Rank Warning Threshold,by simply setting a number (a placement on Google) below which you do not want your company to fall.
By setting up a warning threshold for your Google Rank, you will add a red, horizontal line in your Google Rank Trend. The line will indicate where the warning level starts. If e.g. you set up the threshold to be 4, the red line will appear by Google Rank position number 4. This way you will be easily able to see when your pages have been meeting the desired Google rank placements and when their placement went down.
With the region tracking feature, now you are able to specify what region, location and Google My Business name your domains and pages should be tracked for.
When you don't use region tracking SA tool is only able to track how your pages perform with a country accuracy, as long as your domain ends with the same google region you want to track your pages for. E.g. if your domain ends with .co.uk, your pages will be tracked for their performance in the United Kingdom. However, if you want to be more specific in your tracking (and thus, making sure that you are tracking your progress among a specific audience) - you should start using the region tracking feature.
There are three levels you can track your domains and pages for:
1. Google Region
- you can choose to have all pages belonging to the same domain to be tracked for the same Google region or assign a Google region to a specific page - you get full control!
E.g. A domain that ends with .info does not show which country it is targeting. By assigning the Google region of google.se, the SiteAttention tool will know to track this domain specifically for Sweden.
2. Location ( by inserting specific city or zip code)
- track your domain and page’s performance for a specific location (specific city or even zip code)
E.g. A shop located in Copenhagen, Denmark will care more for ranking high in Google search results performed by people living in Copenhagen, Denmark than in Tokyo, Japan, because their customer group is based in Copenhagen.
3. Google My Business name
- Certain Google search results will not return website URL, but list Google My Business names instead. In these situations, having your GMB name, we will be able to track if your company appeared in the GMB suggestions and how high up in the ranks it was listed.
The more of the levels mentioned above you assign to a domain the more specific your tracking will become.
Adding new users to the Dashboard
To add a new user to the Dashboard, go to the Users in the main Menu and under the User section type in the email address of the user you want to invite to the Dashboard. Then click the Send Invite button. We will send an account activation email to the email address you've provided. The user needs to follow the link included in the email within 24h.