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Tag: Customer Success Story

CUSTOMER CASE: Zylinc uses SiteAttention to get more organic visitors

 

About Zylinc

Established in 2005, Zylinc now has more than 2.000.000 users. The Microsoft-certified software house, which has its HQ in Copenhagen, has for several years been among Denmark’s fastest growing companies.

Zylinc creates advanced contact management software solutions that help enterprises deliver superior customer service while increasing their employee productivity.

The company's portfolio of software products comprises desktop, web, and phone applications for handling inquiries via phone, chat, e-mail, and social media, meeting the communication needs of the entire enterprise and all of its stakeholders.

Zylinc unifies communication with an agile and comprehensive business suite that offers disruptive competitive powers in terms of outstanding customer service and efficiency for businesses as well as telecom service providers.

 

Challenges

About two years ago Zylinc decided to focus more on their SEO efforts, in order to reach more of their target audience searching for industry-related keywords and phrases on Google.

The SEO-responsible took care of the technical SEO processes and while that helped a lot, the on-page SEO still remained a headache, everytime a new piece of content was written.  

Understandably, it was hard for the editors to adjust to their new roles in which it was not enough to write a good quality, interesting text. Now they had an extra task on top of that: to make their text fully optimized for Google and other search engines.

At first, the editors attended some SEO courses, which helped them understand the concept of SEO, but it was still very challenging for them to find extra time on optimizing the text they were writing and, using a list of guidelines, edit the text in a way that would make it rank higher on Google. It didn't take long for them to forget about the new optimization task and just carry on with the writing like usual.

The SEO responsible noticed this problem and started looking for a solution that would make the optimization process easier and faster for the editors.

That's how Zylinc first heard of SiteAttention. 

  

Solution

Zylinc first started using SiteAttention in May 2019. Since then their organic visitors doubled in number

The editors could easily switch to using the tool, because of its easy interface and tips that don't require any SEO knowledge to understand and implement in the text. The editors also appreciated the fact, that the plugin integrates with Wordpress - thier Content Management System. They emphasized that it made the optimization process more intuitive for them, since they could click on the tip they wanted to use and it would take them directly to the part of the text that should be optimized with the help of the tip. The SEO responsible also added that this helped the editors remember to optimize their content every time they created a new page.

The editors also realized that the SEO optimization with the SiteAttention took only a few minutes extra from their writing process - contrary to the method they used before (using SEO guidelines lists), which could easily take up to an hour. 

One month after Zylinc's editors started using the tool, the company was already able to notice first big changes to their online ranks. The more pages they optimized with the tool (and the more old pages they refreshed through optimizing), the better their overall ranks got. After one year of using SiteAttention, they saw an overall 68% rise in their Google Search Results ranks. They are also now ranking first for 39% of their keywords. 

 

"After a month we already started seeing first results. We got more organic traffic to our website and could see in the [SiteAttention] dashboard that many of our keywords started ranking higher. (...) Our editors are very happy with how easy it is for them to use the plugin. They just open their Wordpress page editor and it's already there, showing them tips on what should be done." 

- RENÉ VIBORG 
CEO of Zylinc

 

 
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Zylinc user case

How EG uses SiteAttention to get better organic Google ranks

EG and SiteAttention

 

About EG

EG-building

 

EG A/S is one of Scandinavia's biggest IT companies with headquarters in Copenhagen, Denmark. The company was established in 1977, which gives it over 40 years of experience in the industry. EG develops, supplies and services its own software so that it can take full responsibility for the quality of the entire delivery. This ensures that its customers get exactly the innovative technology that best supports their needs.

Thanks to the extensive industry knowledge and high skilled staff, EG offers high quality professional IT assistance to over 9500 private and public customers in 4 countries. It remains the biggest Microsoft Dynamics AX partner in Denmark.

 

Challenges

 

About 2 years ago EG realised that while their content writing team regularly takes part in SEO trainings, it is hard for everybody to remember all the rules that need to be followed every time new page is being edited and published in order to optimize the pages so they can rank higher in Google search.

Another problem they faced was the fact that the trainings were taking too much time that the editors could have spent on other, more significant to their profession tasks. Since the process of optimizing their content didn’t go as smoothly as they hoped for, EG also needed to spend extra resources on SEO experts checking their pages' content in order to optimize them properly.

 

Solution 

 

EG started using SiteAttention in 2017. First they tried the plugin in a smaller team of editors. In SiteAttention Dashboard the Digital Managers can choose how well their editors should optimize content with the help of the plugin. EG's Director of Marketing and Communication, decided to put the threshold of 90 out of 100 points in SiteAttention score. This has proven to be a great decision, as EG soon started noticing improvements in their ranks. 

Very fast EG decided to give access to SiteAttention plugin to all their editors. The Director of Marketing and Communication, who was directly responsible for implementing SiteAttention in EG pointed out that a great plus of the tool is the fact that it integrates into their Content Management System - Episerver. This made it easy for the editors to get used to the new tool and they did not need any long introduction sessions to learn how to use it. 

The content writers appreciated the ease with which they can use SiteAttention without having any previous knowledge of SEO. They could simply start writing their content in the Episerver page editor and the plugin would start giving them tips on what should be changed in order to optimize the page they are creating. They were happy with the intuitive interface and easy to understand tips that didn't require any knowledge about SEO.

The Director of Marketing and Communication also appreciated the SEO Dashboard that comes together with the SiteAttention plugin, in which he could control the implementation of the tool among the editors as well as follow EG's optimization progress. He would visit the Dashboard at least once a week to make sure that the project is going smoothly and there are no setbacks.   

   

 
 

“We didn’t have to introduce yet another tool for people in marketing and communications to work with. and that has proven to be the right decision for us. Because the more tool employees have to work with, the more complex the everyday will be. I can see that we are not spending as much money and time on SEO training. I can see that we are really increasing our ranking on Google and thanks to that we are getting much more organic visits from relevant audience. I would definitely recommend SiteAttention to others”

- MIKKEL KRUSE

Director of Marketing and Communication in EG

  

Results

  

  • The average Google Rank position for EG went up by 71%

Through using SiteAttention, EG was able to improve the average ranking of all their pages by 71%. In their case that means that the overall ranking of all EG's pages went up by 20 positions.

 

  • 77% of EG's keywords are now ranking on the first page of Google

77% of all keywords that EG optimized their pages for with SiteAttention are now appearing on first pages of Google Search Results. Considering that 75% of people searching for something online will never scroll past the first page of Google, it is one of the most important factors in getting more organic traffic to EG's website.

 

  • Over 1/4 of all of EG's keywords are now ranking as number one on Google Search Results 

Since using SiteAttention, EG gained close to 70 keywords which were placed on the first position in Google search results.

 

  • 43% increase in organic traffic coming to EG's website

The above mentioned rise in EG's Google Search position also influenced the organic traffic coming to the company's website. The Director of Marketing and Communication also mentions that the the quality of the organic traffic is high and the organic visitors are very relevant audience for the company.

 

  • EG spends 25% less of what they used to on SEO

The company noticed that after buying SiteAttention their SEO spendings went down because they do not need to organize as many SEO trainings for their employees. They also don't need to spend extra resources on optimizing the content written by editors after they are done creating pages.

 

  • The EG editors participate in 50% less SEO trainings than before

As mentioned before, EG's editors don't need to have as deep SEO knowledge as they used to in order to optimize the pages they create. They can now focus more on writing and providing the highest quality of their content, without spending time researching proper optimization methods.

 

TRY SITEATTENTION FOR FREE AND OPTIMIZE YOUR PAGES IN SECONDS:

 TRY FREE DEMO