Nowadays, content is one of the most powerful things in online marketing. It's good for many reason, such as e.g. positioning yourself as an industry expert and engaging with your potential customers. The most crucial benefit of them all is probably Search Engine Optimisation. The more content you have on your website, the easier it will be for potential clients to find you. Also, the more keywords you can rank high for. But how do you get a lot of content on your website? Simply by creating a blog. It's a very common practice for most of the companies present online. That's why, for yours to succeed - you need to do it right! Here are a few tips that will help you get those high google rankings.
6 Tips To Get Your Blog Rank High In Google - the SEO guide
1. Remember about your headers
Headers are important for Google, so make sure you include them in your posts. If it's possible, try to use H1-H3 and when it makes sense - come up with headers that include your keywords. It's especially important that you remember about this trick when writing your H1 (and make sure you do have H1 for all your posts.). Besides the SEO benefits of creating headers for your blog posts, remember that it's a very good practice to make your reader interested in your post. Whenever I want to read about something, the first thing I do is looking at all the sections of the article. By doing so, I can easily see if the author has some interesting points I would like to read more in depth about, or if the article is not worth my time.
2. Think keywords before thinking topics
Before writing the next article on your company's blog, think about the keywords you would like to rank higher for. Ideally, come up with a topic that focuses on the issue around your keywords. This way, you can make sure you will use the keywords you care for, without making them sound out of context (that usually happens if you write a post and only afterwards try to stuff it with the keywords you need on your website).
3. Write often
Both your audience and Google will appreciate the consistency in updating your page. The audience will enjoy a weekly series of articles on the topic they are interested about, and google will see new, optimised content and maybe new keywords it can rank you for.
4. Write long
Yes, you are not supposed to write short, 600-word long posts. Of course, you are not supposed to write a novel either. Aim for around 1500 words - this won't bore your audience, will provide good and in-depth insights on the topic you write about and will get you higher up in Google ranking.
5. Include links and images
In every blog post you are supposed to include at least one link. It's also important, that you describe it with at least 4 characters. Same goes to all the images you want to include in the post. Why is it important? The search engine goes not only through your post's text, but also looks at image file names to identify any potential keywords.
Last but not least, writing long posts and doing it often doesn't pardon you from keeping the quality standards high. You can get a few readers on your website by making your title interesting and using good SEO practices, but your article won't go viral if the article is of bad quality. Remember that Google cares for the amount of traffic your website gets, and prioritises the websites with the higher ones. Get people to love your content and come back often - that's the whole concept behind starting a blog!
To sum up
As you might have realised by now, making your blog appealing to Google often makes it better for your readers at the same time. Adding headers to your text increases readability - nobody likes reading long sheets of text with no breaks in between and including images can often add to the aesthetics of your article. The keywords that your audience looks for (and you want to rank high for) uncover the topics they are interested in reading about. So the take away for today is: keep improving your posts with your audience in mind and what keeps them coming back: add headers, think about the keywords they look for, write often, write longer articles, include links and images, keep your quality standards high, and you will surely see improvement in your website's SEO score.
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