Google Core Algorithm Change - what should you know?
On August 1, 2018 Google rolled out, as many sources have reported, one of the biggest core updates ever seen. The update took place throughout a period of one week, but the peak was detected around August 1st and 2nd.
A lot of websites were strongly affected within all Verticals (temperatures for all of them on August 1st showed more that 100°). However the most affected of them all seems to be the Health and Medical sector (with the temperature reaching 124°), as it can be seen looking at MozCast Temperatures for August 1st:
Google called the update a "broad core algorithm" and explained that there is nothing that the affected parties can do at the moment, besides focusing on providing a great experience to the visitors: "There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages."
So what should and can be done?
The best thing to do at the moment is to give it some time. The core updates are normally followed by some smaller "refreshes" coming from Google, so it's best to wait for these and see what needs to be done.
If your site was affected by the algorithm change, you may want to have a look at the websites that rank high after the update and compare them to your website. The differences you will find might be what changed in the algorithm after the update.
What changes can you expect in your SiteAttention tool?
At this point, as we've mentioned above, it is best not to take any sudden actions. We are therefore carefully observing the situation and are constantly in touch with the experts in the SEO world to ensure we are on top of the situation. We will let you know in case any change to the rules will be applied.