Can you answer all the questions below without looking at the answers? We compiled some important questions that many of you ask and answered them for you, so you can get even better in your SEO game!
The SEO-related questions you will want to know answer to:
1. Should keywords be an exact match for Google to understand them?
No! Keywords no longer need to be an exact match for the search engine to understand them. Before, if you wanted to rank high for a specific phrase you needed to use it many times in one post and in the same, unchanged form. Now Google let's you be more natural with your language, since it understands similar phrases and synonyms and realises what your website is about and when it will be beneficial for the reader to see it in the search.
Moreover, if you write many articles within the same topic (using the similar keywords that Google will identify as synonyms), Google won't know which one of them is the best, so it will split the value between all of them. So if your competitor writes only one blog post within the same topic that you did, where they include different synonyms (that you've spread over 5 different posts), they might score higher than you for these phrases, since Google will assign the whole value to this article, instead of parting the value between more articles within the topic.
2. Why are meta descriptions important?
Meta description is the short description underneath the link you see whenever you search for something in Google. Therefore it's the first thing that your potential visitors can see when finding your page in Google search. You can compare it to the back-cover description in books - it's often the factor through which we decide to buy a book or put it back on the shelf. Same goes to the meta description - if you make people interested about your website's content, they will be more willing to actually click on the link to your page and read the full page.
3. Why should I use alt text to describe images on my website?
Alt text (alternative text) is most useful when experiencing problems in rendering an image on the website. In such situations, with the right alt text, your readers will still be able to identify what the image was supposed to be about, even when they don't see it. So, e.g. they will know if the image was supposed to add value to the article with special infographics or if it was just a picture that would make your article look more interesting.
Alt text is also very important for visually impaired readers, as screen readers are then able to inform the user what's shown on the image, and therefore makes the navigation throughout the page easier.
4. What are LSI keywords?
LSI (Latent Semantic Indexing) keywords are the keywords that are closely related to the industry your company is in. So e.g. if your company sells furniture, you'll be naturally using words like "chairs", "tables", "sofa" and "wood"on most of your pages. The more LSI (your industry-related) keywords you put on your website the more Google will see it as a relevant source of information for people looking for keywords within your industry.
5. How important are backlinks for my site's SEO?
Backlinks are still an important part of SEO practices. What changed throughout the last few years, is the way Google looks at backlinks leading to your page. Nowadays, you should have the quality in mind, not so much the quantity. Of course, the more good quality backlinks you have the better, but Google cares more for 1 backlink leading from a relevant for your business source, than a few from websites with content irrelevant for the industry you work in.
6. How long can long tail keyword be?
There's no official data, but most experts would say that long tail keywords start from 3 word-long phrases. The longer the phrase the more specific it gets, which means both that you can reach the customer in a higher stage of purchase decision, but also that there will be less people looking for the exact phrase on Google. There is no magical number when it comes to the best length in long tail keywords, since it very much depends on the industry and even the phrase itself. However, we'd say that usually the best long tail keywords you can find are between 4-6 words. With this amount of words you can usually go quite deep into the matter, but it still ensures a high enough reach.
7. Why should I use informative file names for images on my website?
Using descriptive file names for the images (and files in general) you put on your website makes it easier for the search engines to find your images and show them in the search whenever somebody looks for relevant to your topic phrases.
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