5 easy SEO tips to drive traffic to your website!

Sooner or later every business realises that to be visible online, they need to implement an SEO strategy. But how do you come up with one that will put your website high up in Google search? Don't worry - SiteAttention is here to help! We've collected 5 simple tips to help you optimise your SEO strategy and get you on top!

 

5 easy SEO tips to drive traffic to your website:

    

1. Keywords strategy = base of your SEO strategy

Many businesses don't put enough focus on what's in the base of every successful SEO strategy - a good keyword strategy. If you create a great keyword strategy not only your SEO will get better but as soon as you start using it on your Social Media channels you will also get better results out of these, making your campaigns more successful. Take your time to analyse your possibilities and choose the ones that are in tact with your expected outcome - you will choose different keywords if you just want to drive traffic to your website and different ones if you count on higher conversion rate.
 
Make sure to check what keywords your competitors use. There are many online tools that can be used for that purpose, such as e.g. SEMrush, Spyfu or Ahrefs. 
Using these SEO tools, you can try to come up with some keywords that will differentiate you from the crowd - is there anything in your offer that makes you cater to some niches your competitors don't cover? Are there any keywords that your competitors use AdWords for? If not, maybe that's your chance of getting noticed among the big names in your industry?
 

2. Long tail is the way!

long tail keywords
What if your competitors hit high on all the keywords important to you? Use the long tailed keywords! That basically means two things: firstly, you get to be more specific in what you have to offer. So instead of counting on general keywords like e.g. "kitchen appliances" or "kitchen tools" you can focus on your particular offer and add some extra words that characterise it, e.g. "electric kettle Samsung" or "single drawer dishwasher". You can make the tails even longer, by making it even more specific and adding a colour or specific model of the product. Don't make it too long however, since the longer it gets the less people will search for the specific phrase.
What are the advantages of this method? Firstly, the competition on the long tail keywords is much less fierce, so your website will get more visibility on Google for it. And yes, the traffic for the long tail keywords will be smaller, but there are two things that for sure make up for that: you target the people who are further in their customer decision journey than the ones just looking for "kitchen appliances" - so are more likely to make a purchase decision when they find the specific products they are looking for in your offer. Another plus is the fact that the prices for long tail keywords are always much cheaper than for the short ones. It's definitely worth a try.
 

3. Don't force it! 

website creation 
Remember about the primary purpose of your website - and this should always be making the website serve and appeal to your target audience. How do you do that? Simply by filling it with insightful, entertaining content that people visiting your website will be interested to interact with. That being said, the worst thing you can do is to stuff your page with keywords you want to score for, making it annoying and unnatural to read. Besides, Google won't appreciate it either - if your keywords make up for more than 3% of your page's text, Google will realise what you're trying to do and your SEO rating will most likely go down.
    

4. Put keywords in the most important parts of your page and website. 

Stuffing your page with keywords is one thing (...that you should NEVER do!), but helping Google find what's important on your website is another. Remember to always include some of the keywords (but just the ones that actually make sense in the page or article's context!) in the title and headers of your page. As mentioned before, you should also use your keywords in the body text of the post or page, but should not overuse it - 1-3% is what Google is looking for.
 
SiteAttention - real-time SEO tool
 

5. Monitoring your SEO progress

 monitoring
Remember to always monitor your progress. Again, there are many tools you can find online, that will help you with that task, such as e.g. Google Analytics, SEMrush and Moz. Thanks to these websites you can fast react on all the traffic drops, adjust your SEO strategy and look for new keywords that will be beneficial for your business. Monitoring will help you test some of your steps in improving your website's SEO and will give you an overview on what works and what doesn't for you.
 
 
To sum up, you should always have your customers in mind, even doing your websites' SEO. Think of them when you come up with your keywords strategy and make sure your content is interesting and relevant for them so they will want to read and share it with others! If you follow this rule, and keep on creating good quality content on your website, you will for sure be able to see your SEO improving!
      
    

IF YOU LIKED WHAT YOU’VE READ – HAVE A LOOK AT OUR OTHER ARTICLES ABOUT SEO AND DIGITAL MARKETING. YOU ARE ALSO MORE THAN WELCOME TO CHECK OUT OUR WEBSITE TO LEARN ABOUT THE REAL-TIME SEO TOOL WE OFFER.

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Nowadays, content is one of the most powerful things in online marketing. It's good for many reason, such as e.g. positioning yourself as an industry expert and engaging with your potential customers. The most crucial benefit of them all is probably Search Engine Optimisation. The more content you have on your website, the easier it will be for potential clients to find you. Also, the more keywords you can rank high for. But how do you get a lot of content on your website? Simply by creating a blog. It's a very common practice for most of the companies present online. That's why, for yours to succeed - you need to do it right! Here are a few tips that will help you get those high google rankings.

   

6 Tips To Get Your Blog Rank High In Google - the SEO guide

    

1. Remember about your headers

Headers are important for Google, so make sure you include them in your posts. If it's possible, try to use H1-H3 and when it makes sense - come up with headers that include your keywords. It's especially important that you remember about this trick when writing your H1 (and make sure you do have H1 for all your posts.). Besides the SEO benefits of creating headers for your blog posts, remember that it's a very good practice to make your reader interested in your post. Whenever I want to read about something, the first thing I do is looking at all the sections of the article. By doing so, I can easily see if the author has some interesting points I would like to read more in depth about, or if the article is not worth my time. 

     

2. Think keywords before thinking topics

SEO for blogging - keywords

Before writing the next article on your company's blog, think about the keywords you would like to rank higher for. Ideally, come up with a topic that focuses on the issue around your keywords. This way, you can make sure you will use the keywords you care for, without making them sound out of context (that usually happens if you write a post and only afterwards try to stuff it with the keywords you need on your website). 

    

3. Write often

Both your audience and Google will appreciate the consistency in updating your page. The audience will enjoy a weekly series of articles on the topic they are interested about, and google will see new, optimised content and maybe new keywords it can rank you for. 

    

4. Write long

Yes, you are not supposed to write short, 600-word long posts. Of course, you are not supposed to write a novel either. Aim for around 1500 words - this won't bore your audience, will provide good and in-depth insights on the topic you write about and will get you higher up in Google ranking.

 


5. Include links and images

SEO for blogging - images   

In every blog post you are supposed to include at least one link. It's also important, that you describe it with at least 4 characters. Same goes to all the images you want to include in the post. Why is it important? The search engine goes not only through your post's text, but also looks at image file names to identify any potential keywords. 

   

6. Quality 

Last but not least, writing long posts and doing it often doesn't pardon you from keeping the quality standards high. You can get a few readers on your website by making your title interesting and using good SEO practices, but your article won't go viral if the article is of bad quality. Remember that Google cares for the amount of traffic your website gets, and prioritises the websites with the higher ones. Get people to love your content and come back often - that's the whole concept behind starting a blog!

 

To sum up

As you might have realised by now, making your blog appealing to Google often makes it better for your readers at the same time. Adding headers to your text increases readability - nobody likes reading long sheets of text with no breaks in between and including images can often add to the aesthetics of your article. The keywords that your audience looks for (and you want to rank high for) uncover the topics they are interested in reading about. So the take away for today is: keep improving your posts with your audience in mind and what keeps them coming back: add headers, think about the keywords they look for, write often, write longer articles, include links and images, keep your quality standards high, and you will surely see improvement in your website's SEO score.

 

IF YOU LIKED WHAT YOU’VE READ – HAVE A LOOK AT OUR OTHER ARTICLES ABOUT SEO AND DIGITAL MARKETING. YOU ARE ALSO MORE THAN WELCOME TO CHECK OUT OUR WEBSITE TO LEARN ABOUT THE REAL-TIME SEO TOOL WE OFFER.

SEO updates: Changes in snippet length



Changes in snippet length

We've noted that Google decided to change the maximum length of the snippet used to summarise the content of webpages (also known as meta description). The snippets are now said to be up to 230 characters long, which is a significant change from the 160 previously allowed. 

Here you can read the original statement from Google:

"We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”

It is important to stress, that site owners are advised not to change their meta description at the moment. As Danny Sullivan from Google said:

"don’t go expanding your meta description tags. It’s more a dynamic process.”

It means that Google will automatically increase the length of the snippet only in cases when it will make the user's search experience significantly better.

As for today, we are not taking any significant steps in this direction, as we are still waiting for some more detailed information on that matter from Google. 

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