Sooner or later every business realises that to be visible online, they need to implement an SEO strategy. But how do you come up with one that will put your website high up in Google search? Don't worry - SiteAttention is here to help! We've collected 5 simple tips to help you optimise your SEO strategy and get you on top!
5 easy SEO tips to drive traffic to your website:
1. Keywords strategy = base of your SEO strategy
Many businesses don't put enough focus on what's in the base of every successful SEO strategy - a good keyword strategy. If you create a great keyword strategy not only your SEO will get better but as soon as you start using it on your Social Media channels you will also get better results out of these, making your campaigns more successful. Take your time to analyse your possibilities and choose the ones that are in tact with your expected outcome - you will choose different keywords if you just want to drive traffic to your website and different ones if you count on higher conversion rate.
Make sure to check what keywords your competitors use. There are many online tools that can be used for that purpose, such as e.g. SEMrush, Spyfu or Ahrefs.
Using these SEO tools, you can try to come up with some keywords that will differentiate you from the crowd - is there anything in your offer that makes you cater to some niches your competitors don't cover? Are there any keywords that your competitors use AdWords for? If not, maybe that's your chance of getting noticed among the big names in your industry?
2. Long tail is the way!
What if your competitors hit high on all the keywords important to you? Use the long tailed keywords! That basically means two things: firstly, you get to be more specific in what you have to offer. So instead of counting on general keywords like e.g. "kitchen appliances" or "kitchen tools" you can focus on your particular offer and add some extra words that characterise it, e.g. "electric kettle Samsung" or "single drawer dishwasher". You can make the tails even longer, by making it even more specific and adding a colour or specific model of the product. Don't make it too long however, since the longer it gets the less people will search for the specific phrase.
What are the advantages of this method? Firstly, the competition on the long tail keywords is much less fierce, so your website will get more visibility on Google for it. And yes, the traffic for the long tail keywords will be smaller, but there are two things that for sure make up for that: you target the people who are further in their customer decision journey than the ones just looking for "kitchen appliances" - so are more likely to make a purchase decision when they find the specific products they are looking for in your offer. Another plus is the fact that the prices for long tail keywords are always much cheaper than for the short ones. It's definitely worth a try.
3. Don't force it!
Remember about the primary purpose of your website - and this should always be making the website serve and appeal to your target audience. How do you do that? Simply by filling it with insightful, entertaining content that people visiting your website will be interested to interact with. That being said, the worst thing you can do is to stuff your page with keywords you want to score for, making it annoying and unnatural to read. Besides, Google won't appreciate it either - if your keywords make up for more than 3% of your page's text, Google will realise what you're trying to do and your SEO rating will most likely go down.
4. Put keywords in the most important parts of your page and website.
Stuffing your page with keywords is one thing (...that you should NEVER do!), but helping Google find what's important on your website is another. Remember to always include some of the keywords (but just the ones that actually make sense in the page or article's context!) in the title and headers of your page. As mentioned before, you should also use your keywords in the body text of the post or page, but should not overuse it - 1-3% is what Google is looking for.
5. Monitoring your SEO progress
Remember to always monitor your progress. Again, there are many tools you can find online, that will help you with that task, such as e.g. Google Analytics, SEMrush and Moz. Thanks to these websites you can fast react on all the traffic drops, adjust your SEO strategy and look for new keywords that will be beneficial for your business. Monitoring will help you test some of your steps in improving your website's SEO and will give you an overview on what works and what doesn't for you.
To sum up, you should always have your customers in mind, even doing your websites' SEO. Think of them when you come up with your keywords strategy and make sure your content is interesting and relevant for them so they will want to read and share it with others! If you follow this rule, and keep on creating good quality content on your website, you will for sure be able to see your SEO improving!
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